Case Study

Starting youth with Apple from day one

Starting youth with Apple from day one

Pages 5 Pages

Starting youth with Apple from day one H-FARM International School Treviso, Italy H-FARM International School also known as H-IS is an incredibly unique enterprise, brought about by an interesting problem: why is it so hard to train adults in new technology? H-FARM, which started in 2005 as a venture incubator, kept running into the same issue: unfamiliarity with, and maybe a bit of resistance to, technology. “Okay,” Gaia Veronese, PR at H-FARM, said to herself, “if we have to train grown people to use the digital tools, how about our children that are born in this digital world?” So after a few years, H-FARM refocused and pivoted: they would ensure that the next generation was comfortable with and understood how people-centered technology worked and improved lives and workplaces.

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