Starling Bank’s partnership program takes flight with +50% average installs each month
Starling Bank’s partnership program takes flight with +50% average installs each month
4 PagesAbout Starling Bank Starling Bank is a digital challenger bank based in the UK offering award-winning personal and business account products that simplify banking. Situation Founded in 2014, Starling Bank is a leading digital bank in the UK with over 1.6m customers and growing fast. To promote their app and attract new customers, they launched a small referral program with about 10 content and comparison site partners. This network was tracked and managed via highly manual processes for approvals, invoicing, and reporting. But those time-intensive, manual processes left little bandwidth for relationship-building and growth. Starling Bank knew they would need a more automated approach to partnership management if they wanted to grow the size of their program. Manual processes hin
