Case Study

StarHub Drove 15% increase in conversions and improved CPA by 35%

StarHub Drove 15% increase in conversions and improved CPA by 35%

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Copyright © 2020 Quantcast - Confidential. All Rights Reserved. | 2020 Company Overview The leading homegrown Singaporean company that delivers world-class communications, entertainment and digital solutions. Providing mobile and fixed services, premium content and a diverse range of communications solutions to people across Singapore. The Challenge With the advent of Mobile Virtual Network Operator’s (MVNO) storming into the market in recent years, a new- generation of mobile consumers has been born. Gone are the days of lock in contacts, this audience are enjoying lower priced, no-contract mobile plans. With MVNOs popularity growing for their flexibility with their no contract SIM Only Plans, traditional telco StarHub were looking to engage with this new-generation of mobile

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