Case Study
Star-Salesforce Solution Helps Capture Data and Respond at Each Touchpoint on the Customer’s Journey
Star-Salesforce Solution Helps Capture Data and Respond at Each Touchpoint on the Customer’s Journey
Star-Salesforce Solution Helps Capture Data and Respond at Each Touchpoint on the Customer’s Journey End-user: Bespoke Collection Industry: Wine & Art Curator Products: Star’s TSP100 Receipt Printers, and Salesforce Sales Cloud and Marketing Cloud Solution: Customer experience enhancement data captured at the point of sale. Operating under the brand names Blackbird Vineyards, Recuerdo Wines, Resolute Wines, and ÆRENA Galleries & Gardens, Bespoke Collection offers a curated selection of boutique wines, one-of-a-kind objet d’art, and unique lifestyle experiences. THE SITUATION Bespoke Collection strives to capture the essence of personal connection in their own customer interactions and knew that Salesforce was the best platform to keep their focus on the customer. Bespoke alre