To find out more contact us on 01245 397 570 or email thesalesteam@dbsdata.co.uk dbsdata.co.uk CASE STUDY STANDARD LIFE HEALTHCARE Standard Life Healthcare, part of the Standard Life group of companies, offers private medical insurance and health cash plans to consumers and employers alike. CLIENT BRIEF Create brand awareness and new customer acquisition of affluent professionals using the DBS Directors & Professionals @ Home file. KEY ISSUES / OBJECTIVES Increase customer numbers via direct mail offer, ensuring no existing SLH customers are mailed. DBS' ROLE To provide data with a 0-12mth recency, within geographic areas specified. An age profile was also overlaid. OUTCOME FOR CLIENT • New client acquisition as a result of mai

Join for free to read