To find out more about our data and data solutions please contact us on 01245 397 570 or email thesalesteam@dbsdata.co.uk dbsdata.co.uk The Challenge In 2016 TradePoint recognised that they had an opportunity within their customer database to enhance and improve their marketing and communications in a data lead strategy. They wanted to make the database work for them effectively to enable them to build targeted campaigns to promote offers to members in a cost effective way. Customer data was historically TradePoint is the trade only arm of B&Q offering trade prices to all 2 million TradePoint members on over 12,000 building supplies products. Open early until late, seven days a week, TradePoint operate in more than 300 stores UK wide with 150 dedicated trade counters. D

Join for free to read