Case study: Spreading the legacy message in Marie Curie m a n a g e m e n t c e n t r e . c o . u k/case_studies/case-study-spreading-the-legacy-message-in-marie-curie-3/ Marie Curie is one of the UK’s largest national charities, providing care and support for people living with any terminal illness, and their families. They’ve been carrying out this vital work for over 65 years – and last year alone cared for over 40,000 people across the UK. Challenge In 2015 Marie Curie Cancer Care rebranded and became Marie Curie, marking a shift in their focus from supporting end of life care for people with cancer, to providing care and support for people living with any terminal illness. 1 / 4In parallel with this internal change, in the external fundraising market legacy giving in the UK was increa

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