Case Study

Developing Earned Income at the RSPCA

Developing Earned Income at the RSPCA

Case Study: Developing Earned Income at the RSPCA managementcentre.co.uk/case_studies/case-study-developing-earned-income-at-the-rspca/ The RSPCA is the largest animal welfare organisation in Europe. It rescues, rehabilitates and rehomes hundreds of thousands of animals each year in England and Wales. The RSPCA also offers advice on caring for all animals, and campaigns to change laws that will protect 1 / 3them, which it enforces through prosecution. But they face the challenge that they don’t have enough money in donations to deliver the services they want to. This article explains how =mc helped them assess the potential for setting up two earned income businesses to extend their work. It also explains how the business plan created then persuaded a major foundation to invest almost £500

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