Case Study

Marie Curie daffodil campaign sees “blooming” SMS success

Marie Curie daffodil campaign sees “blooming” SMS success

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beinspired@incentivated.com www.incentivated.com The solution Business need Case study: Acquisition | Enterprise messaging | Mobile internet Charity: Marie Curie Marie Curie daffodil campaign sees “blooming” SMS success A text to donate option was added to press advertising over a one-month period to support the “Daffodil” campaign. Adverts encouraged supporters to donate £3 and to download a virtual daffodil wallpaper for their phone. During

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