info @ T +44 (0)20 7656 5700 F +44 (0)20 7656 5701 kantar .com www.kantar .com SPREAD A LITTLE HAPPINESS Happiness. We all know it when we feel it. But how do you transfer this feeling to the mass market? Coca-Cola – with the help of some creative thinking from Millward Brown – took a small, tactical idea and turned it into one of their most successful campaigns of recent times. The “Happiness Machine” was conceived as an onli

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