Case Study
Spot of Sun
Spot of Sun Topic: Cancer Organisation: South East London Cancer Network; Corporate Culture Location: South East London Dates: November 2008 to August 2009 Budget: £198,000 Website: www.spotofsun.co.uk Contact: Kate Kavanagh Email: Katherine.Kavanagh@gstt.nhs.uk Telephone: 020 7188 8326 Overview South East London Cancer Network’s Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children. Alongside a multimedia campaign that included ‘mirror stickers’, posters