Case Study

Choose How You Move

Choose How You Move

Pages 2 Pages

Choose How You Move Topic: Sustainability Organisation: Worcestershire County Council Location: Worcester (West Midlands) Dates: April 2004 to March 2009 Budget: £4.4 million (over 5 years) Email: travelplan@worcestershire.gov.uk Telephone: 01905 765 765 Overview Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness. Worcester was selected as part of the Government’s Sustainable Travel Demonstration Town Programme, alongside Darlington and Peterborough, to pilot the use of ‘smarter choices’ measures in reducing car use. The programme off

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