S P O R T S D I R E C T K E E P S C U S T O M E R S C L O S E T H R O U G H I N D I V I D U A L R E C O M M E N D A T I O N S A N D P E R S O N A L I Z A T I O N The UK’s most prominent sporting goods retailer, Sports Direct provides athletes and sports fans access to the latest active gear and clothing. Sports Direct has provided quality sports products for over 35 years both online, and at more than 600 locations worldwide, with merchandise ranging from athletic wear to yoga mats to a wide variety of sports accessories. With multiple European operations in addition to its central UK locations, GDPR is a top concern for Sports Direct and ensuring data privacy for their thousands of customers means not using any personally identifiable information to market to their consumers.

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