SPi Global Meets the Digital Press Needs of Small and Mid-size Businesses
SPi Global Meets the Digital Press Needs of Small and Mid-size Businesses
2 PagesCHALLENGE Vendor support for small volume runs Advertising has long been considered the lifeblood of newspapers. Publications die without it. Many newspapers, however, struggle to come up with creative and cost-effective ways to keep the lifeblood flowing. And a small chain of community-based newspapers is no exception. They needed someone to provide the colored inserts for their papers, but do so in much smaller runs compared to a traditional
