SOC i ni t i al l y l ooked at bot h EMR ( El ect r oni c Medi cal Recor ds) pl at f or ms as wel l as CRM appl i cat i ons. “ Qui ckl y , we f ound t hat st r i ct EMR pl at f or ms wer e l i mi t i ng f or our busi ness model . Whi l e EMRs wer e per f ect f or speci f i c cl i ni cal del i ver y , bei ng a non- t r adi t i onal speci al t y pr act i ce, i t i nt r oduced chal l enges t hat coul d not easi l y r esol ve, ” sai d Chr i s Tr

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