Caja Case Study South Staffordshire Clinical Commissioning Group Application of Behavioural Science in Primary Care There is a growing body of evidence that Primary Care – the backbone of the NHS – is experiencing unsustainable growth in demand, presenting risks to patient experience and safety as well as to the wellbeing of GPs and other Primary Care staff. A 2016 survey of more than 5,000 GPs by the BMA indicated that 84% of GPs believe that current workload pressures are having a direct impact on the quality and safety of the care they deliver to patients. Additionally, the Commonwealth Fund 2015 International Survey of General Practitioners revealed some alarming statistics: ‘GPs in the UK report higher levels of stress and lower satisfaction than primary care doctors in other countrie

Join for free to read