THE PROJECT Looking to liven up the inbox for millions of avid golf fans, PGATOUR.com leveraged PostUp to deliver groundbreaking live embedded streaming video within the body of the email. Leveraging Certified Video technology from Goodmail, the campaign offered thousands of PGATOUR.com fans a sneak peak of live coverage of the TOUR Championship during the PGA TOUR Playoffs for the FedExCup. The video drove users directly to PGATOUR.com

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