Solving the Practical Challenges of the Consumer Duty for Your Digital ChannelsThe Consumer Duty has now been through two formal rounds of consultation, culminating in the final rules being published at the end of July 2022 (source). Aside from nuanced language alterations to two of the four outcomes, the primary developments to note within the final iteration are the following: • An extension to the implementation period from 9 to 12 months, with the final deadline now falling at the end of July 2023. • A new requirement for firms to produce implementation plans and have these signed off by the board by the end of October 2022. Overall, the final rules remain largely consistent with previous proposals, an outcome that will be welcomed by institutions, with many having already

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