SOLO As CPG manufacturers face increased regulation, establishing a solid foundation of accurate trade-related data is crucial for them to maintain regulatory compliance, lower operational risk and ensure profitable performance across the enterprise. For the Solo Cup Company, the $1.5 billion manufacturer of single use products, maintaining a reliable data infrastructure for trade management was of primary importance when looking for a TPM provider. “Trade funds have one of the largest impacts on our top and bottom-line sales performance,” says Kimberly Healy, vice president of the consumer division at Solo Cup Company. “We wanted to enable everyone involved in the process— members of the sales, broker, retail manager, inside sales and deduction teams— to optimize all trade-related data an

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