Pacific Natural Foods As a recognized leader in the natural and organic foods category, Pacific Natural Foods knew it needed to get a better handle on promotional spending. Lonn Whitmill, division manager-grocery at Pacific Natural Foods, was specifically interested in how that spending related to volumes and promotion-ability for its soup, broth and non-dairy beverage product lines. “It was our broker Acosta who initially recommended AFS Trade Promotion Management Retail (TPM Retail) as the ideal partner to help us manage trade promotions more effectively,” commented Trista Awtrey, business analyst for Pacific Natural Foods. Several of Acosta’s other vendors had already experienced success with the same trade promotion management (TPM) software solution. Initially, Pacific Natural Foods u

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