Softcat integrated LinkedIn Sales Navigator into its sales tool stack to enhance virtual selling, improve productivity, and enable deeper customer engagement. Facing challenges in reaching customers remotely, Softcat leveraged Sales Navigator’s dashboard for real-time insights, InMail for direct communication, and advanced search to identify key decision-makers. The platform’s seamless integration boosted adoption, with sales reps conducting 730 searches per person, viewing 300,000 profiles, and saving 20,000 leads. As a result, 95% of sellers reported better connections, and 87% reduced time spent researching accounts, demonstrating Sales Navigator’s impact on efficiency and relationship-building.

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