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Social Rich Media Supercharges Engagement Rates For Cadbury Dairy Milk Marvellous Creations Product Launch Campaign

Social Rich Media Supercharges Engagement Rates For Cadbury Dairy Milk Marvellous Creations Product Launch Campaign

Celtra Inc
Pages 2 Pages

Cadbury Dairy Milk Marvellous Creations Social Rich Media supercharges engagement rates for Cadbury Dairy Milk Marvellous Creations product launch campaign Media & Execution The campaign launched in June 2013, targeting UK’s Facebook mobile users through Promoted Posts in their News Feeds. When a user tapped on the Post, a full screen device agnostic Social Rich Media ad unit featuring an engaging sweeptakes mini-game opened within the Fa

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