Case Study
Maker’s Mark Captivates Consumers With An Immersive Social Rich Media (SRM) Experience For Facebook And Twitter
Maker’s Mark Captivates Consumers With An Immersive Social Rich Media (SRM) Experience For Facebook And Twitter
Y ou Don’t Know Bourbon Maker’s Mark captivates consumers with an immersive Social Rich Media (SRM) experience for Facebook and Twitter Media & Execution In today’s highly competitive market, strong partnerships provide a big advantage for brand marketing. Celtra worked with iCrossing and Doe-Anderson to develop a SRM creative for Maker’s Mark that asked Facebook and Twitter users to take a fun quiz and test their bourbon knowledge. Users