Social Media Nearly Kills an Effective Jell-O Campaign Case Study September 22nd, 2015 Jell-O introduced a new adult-oriented snack, Jell-O Temptations. Kraft and their agency, Crispin Porter & Bogusky, created six humorous, but edgy commercials with a production budget well into the millions. Within days of the first ad’s airing, nearly 180,000 Facebook users “liked” a Boycott Jell-O group protesting what they saw as an “anti-kid” message. Kraft feared permanent harm to the Jell-O brand and considered scrapping the entire campaign. Within 24 hours of the first ad’s airing, Ace Metrix was able to provide data to Kraft that showed the Facebook group to be nothing more than a highly vocal minority. While the Ace Score for the first ad was higher than any Kraft ad in years, it tooka deeper di

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