Nescafe Makes a Bold Move, Brews a Better Ad Case Study September 22nd, 2015 Nestle’s Nescafe produced a commercial based on an approved animatic. During a viewing of the new 0:30 ad, the Nescafe team felt that the creative had taken a different style than what had been represented in the animatic. The ad was dark and aggressive rather than uplifting and energetic. Nescafe asked Ace Metrix to test the ad to determine how consumers would react.In less than 24 hours, Ace Metrix had tested the ad among more than 500 consumers. The data revealed that the ad did, in fact, have issues. The ad scored 42 on the Emotional Sentiment score, whereas the Nescafe brand average score was 48 (out of a possible score of 100). Consumers who left an optional comment for Nescafe indicated that they were c

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