Buzzfeed & Mini Take to the Road Case Study February 17th, 2016 In the first program of its kind, BuzzFeed and MINI created an in-depth video series including 6 co-branded videos, 7 white-label videos, and a short documentary-style white-label video to capture the MTTS spirit. During their journey they partnered with Ace Metrix to evaluate the effectiveness of the creative itself. BuzzFeed leveraged our extraordinary normative database to understand how each ad performed as compared to hundreds of other automotive ads that had aired online or on television in 2014. BuzzFeed and MINI were particularly interested in creating an emotional connection with viewers to build brand equity and loyalty. The team was able to identify the demographic strengths of each of the ads and determine which cr

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