Case Study

Social engagement

Social engagement

Pages 1 Pages

Social engagement // LinkedIn Programme Opportunity IBM had set up two LinkedIn groups targeting a midmarket audience. These were managed by another agency and IBM were not happy with the service they received. No reporting was provided, articles written for the groups were not relevant and were only written by one journalist, and avatars, rather than real people were used as group managers. As a result, discussions, interactions and membersh

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