Social Engagement Plan Increased Brand Recall and Visibility Challenge Our client is a health, wellness and nutrition company whose main priority has become to provide consumers with the best tasting, most nutritious choice of products in a wide range of food and beverage categories. India is a tea-drinking market where only one cup of co?ee is consumed for every 60 cups of tea. The challenge for Performics' client was to increase the frequency of co?ee consumption. Consumer Males and females ages 15 to 24, who are likely to adapt to the "co?ee culture" faster than other age groups. Performics planned to engage the target audience through social media, online videos, and streaming music. The generation is "connected," spending an overwhelming 126 minutes online per day and an average of 75

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