Case Study
James Madison University Increases Campus Safety and Avoids Crises With Netbase Social Analytics
CUSTOMER: James Madison University At a Glance Social media doesn’t discriminate. All businesses and organizations – including educational institutions like James Madison University – must be aware of their social image at all times to avoid potential PR disasters. JMU wanted to keep tabs on hot-button higher education topics like college affordability and student safety, but monitoring social conversations manually was inefficient and time