The Atlanta Journal-Constitution’s AJC.com team is tasked with driving traffic and new audiences to generate page views and visits in an era when traditional media companies know they need transformational changes to meet revenue and growth goals. They are managed by a team from the organization’s Newsroom and the business-side Audience Digital Group. The combined team knew a powerful way to draw more traffic to their sites would be to amplify their content to the 1.4 billion users on Facebook. But to move at social speed and drive fickle readers to their sites, they needed technology that could help them capture topical, trending content as it started to build social heat, expand their editorial capacity to produce engaging articles of regional interest, and optimize what t

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