FOX Sports, one of the world’s top sports news providers, is committed to daily sports coverage on the web, via mobile apps, in social media, and directly in email to millions of sports fans. This huge task was accomplished by a large team of editors but their process was time-consuming, error-prone, and hard to optimize. They needed a technology solution to help industrialize their efforts and bring more short-form content to their digital properties. Partnering with PublishThis, they achieved their goals and more. Here’s their story: THE CHALLENGE Brian Rogers, Senior Director of Digital Production, had a system in place for a 40+ person editorial team to produce 250 team-specific newsletters on a daily basis but he knew he could improve it and, if he could save time, apply

Join for free to read