Case Study

Snappy Is Happy

Snappy Is Happy

standardregister.com The little iconic fish—Snappy—identified with personal photo products and publisher, Snapfish by HP, shares the company’s pleasure with the results of an integrated, multi-channel direct marketing campaign implemented and managed by Standard Register. The campaign, designed to reactivate lapsed or at-risk customers, has generated impressive results in its first year. As an extension of HP’s relationship with Standard Regi

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