Case Study
Snappy Is Happy
standardregister.com The little iconic fish—Snappy—identified with personal photo products and publisher, Snapfish by HP, shares the company’s pleasure with the results of an integrated, multi-channel direct marketing campaign implemented and managed by Standard Register. The campaign, designed to reactivate lapsed or at-risk customers, has generated impressive results in its first year. As an extension of HP’s relationship with Standard Regi