In-Depth Analysis Leads College To Informed Decision On Print Management Pathway
In-Depth Analysis Leads College To Informed Decision On Print Management Pathway
4 PagesSITUATION A prestigious liberal arts college with several thousand students, based in the Northeast, spends about $1.2 million annually on print. This is provided by the college’s internal print shop as well as outside sources. The Admissions and Development departments are the largest consumers of print, responsible for about 75% of the commercial print purchased by the college. The brochures, catalogs and direct mailings they develop are o
