“ The combination of mobile app install video ad units and Kenshoo’s advanced gaming platform helped us to scale our spend at a rapid pace, while maintaining the same or in some instances, lower CPIs. The Kenshoo team is continuously and quickly tailoring features to fit our needs and acting like a real extension of our team.” Smule Leverages Kenshoo to Manage Facebook Video Ads and Increase Impression-to-Install Rate by 75% CASE STUDY — Eugenia Kovalenko, User Acquisition Manager, Smule BACKGROUND Smule is a music app developer; launched in 2008, Smule set out to create apps that enabled anyone to create, discover, love and enjoy music. T oday, 1.5 % of the world’s population (that’s 125 million people and counting) have used Smule’s apps to do just that. To acquire new users and

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