Kenshoo.com BACKGROUND Easy Taxi Partners with Kenshoo to Increase App Engagement and Improve Time Savings by 68% CASE STUDY CHALLENGE SOLUTION Easy Taxi is a leading global taxi solution for consumers and businesses in 420 cities worldwide. Its fleet of more than 400,000 drivers has been serving passengers in 30+ countries, including top emerging markets of Latin America, East Africa, Southeast Asia and the Middle East. Growing penetration of smartphones opened a strategic window for the company, which aspired to rapidly boost its growth in the competitive taxi-booking app sector. Easy Taxi desired a one-stop social marketing solution to effectively acquire new users and keep them engaged via passenger-centric campaigns and product updates to build a meaningful relationship

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