Case Study

SMS & MMS prove their value as brand tools

SMS & MMS prove their value as brand tools

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beinspired@incentivated.com www.incentivated.com The solution Business need Case study: Acquisition | CRM | Enterprise messaging Retail & automotive: M&S SMS & MMS prove their value as brand tools Market research was carried out in September 2010 via an internet survey and also through a mobile internet survey from M&S, O2 and Orange’s databases. Three cells were surveyed: • 74% of consumers would opt-in to receive SMS or MMS adverts, given

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