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SMS Response Boosts Royal Navy Recruitment Drive

SMS Response Boosts Royal Navy Recruitment Drive

Incentivated
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beinspired@incentivated.com www.incentivated.com The solution Business need Case study: Acquisition | Enterprise Messaging | Mobile Internet Public sector: Royal Navy SMS response boosts Royal Navy recruitment drive An SMS call-to-action was featured on two recruitment-focused TV ads run by the Royal Navy. Respondents were encouraged to text in for more info about career opportunities, including Warfare and Weapon Engineer Officer positions

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