How Rover uses Sprout Social to measure and optimize performance on a global scaleRover is a pet owner’s dream. As the world’s largest network of five-star pet sitters and dog walkers, pet parents turn to Rover for in-home dog boarding, doggy day care and much more in thousands of cities around the globe. But business is a dog eat dog world, and success isn’t guaranteed by wagging tails alone. Rover uses social media to boost brand awareness and inspire long-term loyalty, and relies on Sprout Social’s powerful data and intelligence tools to ensure it’s barking up the right tree. Sprout took care of the needs that were most pressing to us, and did so in a way that was cost-effective and scalable. ” “ Bret Neuman Head of Social & Video MediaMan’s best friend A big part of Head of Social & V

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