Case Study
Smokefree & Sky AdSmart
@SkyAdSmart skyadsmart.co.uk Campaign Delivery The Sky AdSmart campaign ran throughout January 2015 in England only alongside other Smokefree creatives on linear TV. 3.8m impressions were delivered with 79% of the target audience seeing the ad at least once. Campaign Evaluation The Sky AdSmart campaign successfully drove key performance indicators by boosting campaign cut- through, increasing brand prominence and driving beh