Case Study

Smokefree & Sky AdSmart

Smokefree & Sky AdSmart

Pages 2 Pages

@SkyAdSmart skyadsmart.co.uk Campaign Delivery The Sky AdSmart campaign ran throughout January 2015 in England only alongside other Smokefree creatives on linear TV. 3.8m impressions were delivered with 79% of the target audience seeing the ad at least once. Campaign Evaluation The Sky AdSmart campaign successfully drove key performance indicators by boosting campaign cut- through, increasing brand prominence and driving beh

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