Case Study
Notonthehighstreet.com & Sky AdSmart
@SkyAdSmart skyadsmart.co.uk Enhanced TV Targeting With Sky AdSmart offering over 400 targeting attributes, it gives advertisers the opportunity to reach their actual audience rather than a broader proxy audience. Experian’s Mosaic Groups allowed a selection of three audience groups that matched notonthehighstreet.com’s key target audience of gift buyers - Professional Rewards, Liberal Opinions and Careers & Kids. Using Sky AdSmart enabled n