@SkyAdSmart skyadsmart.co.uk Background Clas Ohlson is a Swedish modern hardware retailer and mail-order firm that specialises in home, leisure, electrical and multimedia products. It is one of the biggest of its type in Scandinavia but only opened its first UK store in 2008, using TV advertising for the first time in 2012. There are now 12 stores in England and Wales supported by a transactional website. As a challenger brand in a compe

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