CLIENT PROJECT CHALLENGE SOLUTION RESULTS 1 ICE ENERGY / ICE-Q Ice Energy, Boulder, CO Leading provider of smart-grid enabled, distributed energy storage solutions to the utility industry. Awareness and Engagement Campaign To successfully attract prospects from the utility industry to the Ice Energy booth, capture qualified leads and fully engage in the sales process. Also, to create a dynamic distinction between Ice Energy and all other exhibitors at DistribuTECH, a major industry event. “What’s your Ice-Q?” In the spirit of education, lab-coated, pocket-protected professor types walked the aisles of DistribuTECH, challenging attendees from the utility industry to test their Ice-Qs. Participants took the test on the spot: Questions were designed to pique interest and jump

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