SMG Answers Client Craving for Competitive Benchmarking with Spotfire New popular product, new customer partnerships, and new capabilities CHALLENGE “We’re focused on finding links between employee engagement, customer satisfaction, and sales so we can provide insights to our clients to help them improve their businesses,” says Fred Gruhn, lead QA engineer. “A lot of companies can supply data, but we’re really in the insight business. What action can our clients take so that they can improve their businesses? “We’ve had to find new ways to interact with restaurant and retail customers. Our clients want to be able to make decisions based on what’s going on in their environment now. They expect to be able to see survey data in real time. With our mobile app, we had an innovative wa

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