"Immersive Banking: A New Paradigm for Customer Engagement in Financial Services" explores how immersive technologies like the metaverse, AR/VR, and generative AI are transforming customer engagement in the banking and financial services (BFS) industry. It discusses the potential for these technologies to create new customer experiences, drive sales, and redefine banking channels. The paper highlights the importance of adopting these innovations to remain competitive, especially as Gen Z becomes a key customer demographic.

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