THE CUSTOMER A leader in enterprise so?ware needed more reliable and accurate B2B global contact database to power their ABM campaigns and improve the efficiency of lead genera?on and to boost its MQL to opportunity rate. THE CHALLENGE Lack of Company and Technographic Data Intelligence which affected their market posi?on Insights of technologies used by look-a-like companies across North America A stale, outdated contact database which resulted more bounce rates for their marke?ng campaigns THE SOLUTION The client needed more reliable and accurate B2B global contact database to power their ABM campaigns and improve the efficiency of lead genera?on and to boost its MQL to opportunity rate and they got it from SMARTe. "I have been using SMARTe's Enterprise DaaS solu?ons since 6+

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