GREENROAD CASE STUDY Small Business Retail Company Introduction This case study of a small business retail company is based on a June 2016 survey of GreenRoad customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality. “With GreenRoad, you don’t have to choose between driver performance/safety solutions and MRM/telematics solutions because you get both in one system.” “Thanks to GreenRoad’s overall safety score, we have been able to track and make things more competitive in a good way for the teams to keep their numbers as low as possible.” “ Challenges The business challenges that led the profiled company to evaluate and ultimately select GreenRoad: Purchasing drivers for selecting GreenRoad: Improve driv

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