CASE STUDY Small Business Marketing & Advertising Company Introduction This case study of a small business marketing & advertising company is based on a December 2020 survey of PKWARE customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality. Challenges The cybersecurity needs that most influenced their decision to use PKWARE solutions: ¦ Automation ¦ Data tracking (discovery/classification) ¦ Custom data masking ¦ Cross-border data transfers The compliance measures that most influenced their decision to use PKWARE solutions: ¦ GDPR ¦ CCPA / CPRA Use Case The following data types are protected with PKWARE: ¦ Personal data (SSNs, race, religion, minors, etc.) Company Profile The company featu

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