Case Study
Slimming World A new look for content management
Slimming World A new look for content management The UK’s most advanced slimming organisation Since 1969, Slimming World has helped millions of people in the UK to lose weight. Founded in Derbyshire by Margaret Miles-Bramwell OBE, who is still chairman, the company now welcomes up to a million members in its 18,000 weekly groups across the country. As well as these community-based groups, run by 4,500 trained Consultants, Slimming World creates magazine, books, and websites, which inspire and support members with recipes, advice, and real-life accounts of weight loss successes. Slimming World is making it easier to organise the content and information that supports its members. Slimming World Case Study “Rather than talking about multiple systems, CRMs, PIMs, and MRMs, we ju