This guide helps sleep business leaders use digital marketing to grow revenue and improve lead quality. It outlines five stages—from launching PPC campaigns to embedding marketing into the company’s DNA. Key strategies include SEO, email marketing, CRO, and direct-to-patient campaigns. It emphasizes building personas, segmenting audiences, tracking performance, and using automation and AI. The guide also advises on hiring agencies, using MarTech tools, and measuring customer lifetime value. Somnowell Marketing offers end-to-end services and lead distribution software tailored for sleep industry growth.

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