Velotech - Cart Logic: Email Marketing “Our team created engaging content in emails based on Bike Tires Direct’s branding, keyword searches in Google Analytics, and the overall goal of their campaign.” CASE STUDY AT A GLANCE: 20% Increase in Revenue per Email 12% Increase Attributed Revenue 15% Increase Click-through Rate Increased Traffic, Conversions, List Growth Velotech’s brand, Bike Tires Direct, started as a local bike club selling its excess imported tires and has grown into one of the most popular internet bicycle retailers in the country. Bike Tires Direct entered 2016 30% below YOY in email revenue. They were faced with a high number of unsubscribes and lower click-through rates, conversions and revenue per email. Their goal was to reverse these losses by creating a new ema

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